Finished Opening Sequence

Below is the complete opening sequence, the soundtrack has been added and some audio tweaks were made:

Question 5: How did you attract/ address your target audience?

We tried to attract the people in our target audience through a number of different ways.

Our target audience was mainly horror fans, of an age 16+. More specifically thriller-horror fans. We came to this conclusion that this would be our target audience by researching on IMDB and conducting a survey. We chose this target audience because we felt that we could make our film appeal to this audience more than others, through different ways.

First of all we created a film poster that would be used to appeal to people, this poster would be placed in all sorts of places that people are likely to see them for example bus stops. The image that we used on the poster was one from the opening sequence, we used this because it gives the peson viewing the poster something to think about, and also make them wonder what the film was about and why it was called 'hazmat'.

We also used younger actors, as we felt this would best appeal to the target audience, because they may be able to relate to the film a lot more. In addition to this, we felt that as it was a younger target audience, we could advertise and promote our film a lot easier and in many more different ways to the other groups. We created a Facebook page for our film, where we will upload the opening sequence, and the posters etc. This is also a place for people to ask questions about the film, we felt that this would address the target audience well because it would give them more of a personal feel towards the film. Similarly we also created a Twitter account to target people, this way we could search for different hashtags, such as (hashtag horror), this would make our advertising more direct than Facebook because you can see who the horror fans are. Both Twitter and Facebook were both good ways of addressing and attracting our target audience because first of all, our target audience is 16+, and most 16 year olds use Twitter and Facebook so it was very effective, they are both also free, so it did not cost us anything to advertise our product and try to attract our target audience through social media.

In addition to this we uploaded our opening sequence to Youtube, this was once again a free way of advertising our film, we could also interlink these Social media sites, by uploading links to the Twitter and Facebook accounts, this way we could see how many people were watching the video. Our video was also posted on Google+, so this was the main way that we addressed our target audience was through social media. 

Another way in which we attracted our audience is through mise-en-scene. The props which we used (gun,hazmat suit and gas mask) are mostly going to attract people within our target audience, particularly teenage boys.

Film on the IPhone

I have downloaded our film to my phone, enabling me to easily upload it to Facebook and Twitter this can be done through apps that are downloaded and then the video can be uploaded via these, quicker than doing it through the internet. Also we can show it to the public to advertise it. We can also text the film to show our friends and email it quickly.

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Question 2: How does your media product represent particular social groups?

Media evaluation question from aaroncody4

Question 6: Looking back at your preliminary task (the continuity editing task), what do you feel you have learnt in the progression from it to full product?

Evaluation question 4: Who is the main target audience for your product?

Text on the newspaper:

Our opening sequence is going to appeal to horror fans particularly. To be specific it would generally be appealing to thriller-horror fans. The age group that we would like our film to appeal to is 16 and above. Our main target audience are horror fans as our opening sequence is a horror. Our main aim was to film the opening sequence with as much suspense as possible so it will appeal to fans of suspenseful horrors. We wanted the film to have a sense of unknown and mystery about it, so the film is mainly directed at people that are interested by this also.

In addition to this, our film may be appealing to thriller fans, that are not necessarily horror films biggest fans. The hazmat suit and gasmask of the unknown character may be what intrigues people into watching film, which is exactly what our aim was. 

In the bigger picture, our film could generally appeal to everyone, as we wanted to make it to a high quality and well written film.  

We spent a lot of time researching into our target audience; We used websites such as IMDB and we looked at the viewership of horror films. In general we found horror films to be very popular between all ages and genders. This means that the viewership for horrors is very broad, giving us a large target audience. We took these figures into account whilst creating our film. We also did our own research by asking fellow classmates and students and conducting a survey which would be answered by these people to. This is how we came to the conclusion that we would aim to target people of the ages 16+.  We used the website Survey Monkey to create our survey, we sent the survey through email to these people through out the school.

Another reason why we chose to target people of the age 16+ is because the film would be a 15 rated, we wanted to exclude as least amount of people as possible, but we felt as our film is a horror, that it would have violence etc. that it may not be suitable for anyone younger than this bracket. Furthermore, we felt that the film may be too confusing for younger viewers as they may not understand some of the themes involved. Also they would need to make links to different parts in the film, which we felt that younger viewers may not be able to do.